Music has been the most popular source of entertainment for so many centuries. But this era has surely got to be the noisiest. The music market is now more saturated than ever. From high-end musicians to rising stars and talented individuals who showcase their skills by uploading music covers on social media, everyone has become a part of this huge industry.

In such a competitive industry, it is impossible for your talent to be heard, recognized, and appreciated as long as it does not have a high reach. This means that in order to make more people familiar with your work, it is highly significant that you market your music correctly.

We here at SubmitChoon know marketing is not your domain which is why we are here to take care of you. If you have no idea how to market your music in 2022, this article is a perfect guide for you. Following discussed are the 7 most effective marketing strategies for music.

If you are specifically looking for dancehall music promotion or reggae music promotion, then you sure don’t want to miss this out. Continue reading to learn how to market your music the right way in this digital age!

7 Strategies to Market your Music in 2022

Implementing these 7 marketing strategies will assist you in getting the recognition you deserve:

1. Identify Your Fan Base

Marketing is a game all about targeting the right audience. The simplest example of this would be if I want to sell apples, I will be promoting them in front of apple loves and not in front of people who eat bananas. Likewise, if you produce dancehall music then to do dancehall music promotion you should target the segment of music lovers that enjoy this type of music. View analytics of your site or social media to get a basic idea about your audience. No matter how small, marketing your music to your fan base will get it far more recognition than marketing it in front of people who do not value that type of art.

2. Build a Social Media Marketing Strategy

In this age of digitalization, social media is the best marketing tool for the promotion of any type of goods and services. It is the quickest and easiest way to connect with your audience, learn about them, and engage with them. Whether you want to update your fans about an upcoming concert or announce a new release, social media will help generate the most out of it. Create an official music account on Facebook, Instagram, Snapchat, Tiktok, and YouTube. Post behind the scene clips, short interviews of yourself, and much more to get your audience to resonate with you.

3. Cultivate a Community Around Your Music

The goal is not just to make more people listen to your music, it is to bind them with you forever. To do so, it is important that you learn how to build meaningful relationships with your fans. Again, social media is to the rescue! Do live sessions on your official accounts, start a conversation on your posts, or sell fan subscriptions to keep your audience interested in you. Ensuring that your fans don’t get bored of you is an important part of music marketing. Fetching new listeners won’t matter if your turnover rate is too high!

4. Send Your Music to Playlists, Press Outlets, and Blogs

Releasing bits of your music from an upcoming album is a great way to create hype in the market and get more people to listen to you. Sending your music to press outlets will help it in getting coverage since getting shout-outs from external sources always proves to be quite fruitful.

Do your own research, look for relevant blogs and Spotify playlists. Organize all this data by creating a spreadsheet then get in touch with related personnel via email to see if they would be kind enough to add your song to their collection. Don’t forget to attach a link to your EPK as it will help them make a well-informed decision and get back to you sooner. Not to forget that successful marketing is a slow process and it might take you a dozen emails before you even get a reply, let alone a positive one! Stay focused as well as consistent and you will soon see a boost in your reach!

5. Pay for PRs and Radio Campaigns

If you have some budget to spare for PR and radio campaigns, then you must not neglect their importance. Hiring the services of a publicist will increase the reach of your music and more people will be able to hear it. Although, there is no surety that the campaign will work 10 out of 10 times. Sometimes, it even takes months before visible results begin to show so you need to be patient during the process.

6. Create and Monetize Your Website

Creating a music website for yourself is one of the best things that you can do to market your music. Website is the most authentic and reliable way for people to connect with your name, explore your business, and get to know about you.

While social media can also be relied upon for these elements, it still does not have a reach as good as websites do. Once you have built a relevant website, post it on your socials to help drive traffic to it which will help you in generating revenue.

7. Engage Both Potential and Current Fans

In the process of building a wider fan base, make sure your current fans do not feel neglected. Give them more importance since they are the individuals that will share your music among their friends and family the most. Meanwhile, do your best to attract more people by following the marketing strategies mentioned above.

Conclusion:

These 7 strategies for marketing music in 2022 are super effective. If followed accurately, they will most definitely boost your reach, increase your audience, and expand your fan base.